Radiance Vitamin D3 Chewable

Radiance Vitamin D3 Chews deliciously support healthy vitamin D levels for the whole family. Our skin evolved to create vitamin D when exposed to ultraviolet rays from the sun. When the majority of the population lived in the warm, sunny areas of the world and worked outdoors they got plenty of sun and made plenty of vitamin D – 10,000 to 20,000 international units (IU) daily.

New Zealand has plenty of sunshine hours, but our indoor focused 21st century lifestyles, certain cultural and religious dress requirements and the need to protect ourselves from burning under our harsh UVB sunlight means we are no longer manufacturing adequate vitamin D to provide for bone health and disease prevention. According to local researchers there is a high prevalence of vitamin D insufficiency in New Zealanders, especially in children and certain ethnic groups including Maori, Polynesians and those that constantly remain covered or avoid sun exposure. 

To ascertain the true extent of deficiency we recommend people request an 25 OH Vitamin D blood test from their GP or diagnostic lab and retest every six – twelve months while supplementing to establish adequate serum levels.

Cholecalciferol, the naturally occurring form of Vitamin D (D3), is a steroid hormone precursor to the bioactive metabolites calcidiol and calcitriol. Radiance Vitamin D3 Chews is naturally sourced from exposing lanolin (derived from live sheep) to UV light producing a high quality bioavailable product for all the family.

Research over the last 5 years or so has shown that Vitamin D are not found naturally in many foods, though some foods are now fortified with small amounts. Deficiency has become very common and can develop from limited exposure to sunlight and poor dietary intake. Since this vitamin is fat-soluble, fat malabsorption syndromes may also contribute to poor vitamin D status and strict vegetarians are also at increased risk.

For those that do not get their vitamin D the way Mother Nature intended (from the sun), the only way to be sure to obtain adequate levels of vitamin D is to take supplemental vitamin D3 – cholecalciferol. Whilst the government RDI remains around 400IU daily for adults and 400-800IU for infants and young children, research has shown this is not enough in at risk individuals to prevent insufficiency or reverse a deficiency. 1000-5000IU daily is now the commonly accepted adequate supplemental amount for deficient individuals or those at risk.

Adults and children 2 years and over, chew one tablet daily with food or as professionally advised.